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Tuesday, October 4

Supporting Breast Cancer Awareness Month! >

Wow I honestly can’t believe that it is October already; 2011 is just flying by! As much as I love summer, I am also a big fan of autumn; the changing of the seasons, the coloured leaves on the roads and those beautiful chilli but sunny autumn days.

These days October is also known world-wide as Breast Cancer Awareness Month. This is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

A few days ago I was invited by the Estee Lauder Group in London to learn all about the 2011 Estée Lauder Companies’ 2011 Breast Cancer Awareness Campaign. Did you know that The Breast Cancer Awareness Campaign actually began in 1992 when Evelyn Lauder and Alexandra Penney created the Pink Ribbon together? It is now the universal symbol for breast health worldwide!

At the event the Estée Lauder Companies talked about celebrating its 19th year in the fight against breast cancer. The theme for their 2011 BCA Campaign theme is “TOGETHER. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”
There was an inspirational speech about the importance of breast cancer awareness which touched many of us because it seems almost everyone knows someone personally affected by breast cancer. They also showcased the Estee Lauder Group products people can buy in this year Pink Ribbon Collection to support the Breast Cancer Research Foundation. Here is a selection of the products on sale now:

♥ Clinique's Great Lips, Great Cause Key ring lip-gloss set feat. 3 mini Long Last Glosswear glosses - £15.  15% from purchase donated to The Breast Cancer Research Foundation.
Available at all Clinique counters and at www.esteelauder.co.uk
♥ Estée Lauder Perfectionist [CP+] Wrinkle Lifting Serum with Pink Keychain – £62.
£10 from purchase donated to The Breast Cancer Research Foundation.
Available at all Estée Lauder counters and at www.esteelauder.co.uk
♥ Aveda Breast Cancer Awareness Hand Relief – £16.50.
£2 from purchase donated to cruelty-free breast cancer research. Available at www.aveeda.co.uk
♥ Donna Karan Cosmetics Limited Edition Donna Karan Cashmere Mist Candle – £29.
£1 from purchase donated to The Breast Cancer Research Foundation.
Available at John Lewis Partnership stores & at Harrods, London
♥ Estée Lauder Jewelled Pin Pink Ribbon 2011 £10. This twinkling collectible pin is a simple, elegant way to show your support of Breast Cancer Awareness. Because breast cancer doesn’t just affect women; this year, a blue stone has been added to the ribbon pin to represent the 1% of men who are affected.

These products are available at the above mentioned counters from 3-31 Oct 2011 (while stocks last).
Also part of the limited edition 2011 Estee Lauder Pink Ribbon collection is the Lavish Pink Pure Color Crystal Lipstick. Priced at £18.50 (of which £10 goes directly to the Breast Cancer Research Foundation) you get a full sized BEAUTIFUL pink PureColour lipstick, inside a pretty pink clutch.

I have to say I am loving this lipstick.
It’s such pretty, ultra soft, moisture-rich, sheer cool pink with a subtle sparkle!
A gorgeous lippy plus supporting a great cause equals a win-win situation :)

The Estée Lauder Companies is lighting 200 global landmarks pink this October as a symbol of hope in the fight against breast cancer but they are not stopping there! They want to light the whole world pink... with your words. Please join them by sharing messages of awareness and hope about breast cancer on the campaign’s dedicated Facebook page. As you do, you can help light your corner of the world pink on The Estée Lauder Companies Breast Cancer Illumination Map. Invite your friends and family to do the same, and together, we can shine a light on breast cancer, turning the whole world pink!

So what are you waiting for – let’s raise awareness and click HERE to turn the world PINK!
Find more information on the Estee Lauder Breast Cancer Awareness Campaign online at www.esteelauder.co.uk/about/breast_cancer_awareness_index.tmp  Thanks everyone :) xoxo

3 comments:

Diane J said...

brilliant post.breast cancer is something we should all raise awareness of.educate more women to become more familiar with their own breasts to ensure they could detect any changes no matter how small they are for we must know prevention is better than cure.finding any abnormalities as soon as possible is vital so that we could eliminate breast cancer for once and for all.

Jenn said...

This is great!! I love the estee lauder goodie bag the best
xo Jenn

imperfection-isbeauty.com

Rebecca said...

looove!! do you know if theyre doing it for usa too?