Invisible Fluid 'See No, Feel No' Makeup

A few weeks ago I was invited to the Estée Lauder HQ's for the exclusive world-wide launch of their latest foundation, Invisible Fluid Makeup.

Actually they are not marketing this new product as a foundation but as 'fluid makeup' and calling it the future of makeup with the slogan 'See no make up, feel no make up'.

See no makeup?
The liquid makeup has been advanced with their new exclusive IntuiTone™ technology. This exclusive pigment technology gives the formula the power to conceal while embracing natural undertones to influence the shade for an ideal match. So all you see is natural, radiant, perfected skin in every light. 

Feel no makeup?

Invisible liquid makeup is ultra-light and ultra-breathable. The formula actually contains air as part of its emulsion. For best results you need to shake the bottle before application to blend the ultra-thin formula with the entrapped micronized air particles thereby creating the lightweight, ultra-natural appearance from an airbrush application and achieving the ultimate portrayal of fresh, natural and flawless looking skin.

In addition to these unique technology benefits, long-wearing Invisible Fluid Makeup is oil-free, alcohol-free, fragrance-free and infused with skin-loving minerals. 

Invisible fluid makeup is available in 16 shades and at the event they colour matched me to find the perfect shade for my complexion. My shade is 2WN2.

As soon as they applied this onto my skin I just loved the feeling. They were right, it doesn't feel like your average foundation. It's so light, radiant and natural looking whilst still providing me with enough coverage. I have been using this foundation now for the last few weeks and am definitely a fan!

Because it is a lighter foundation it lets your natural skin come through providing a perfect colour match and basically giving me that 'my skin, only better' look! It also lasts all day and doesn't clog any pores. 

 Apply on clean skin, over your daily moisturiser. Use your finger tips, stippling brush or the Estée Lauder Foundation Brush to blend the foundation, working from the centre of the face outwards. This foundation is build-able to get your desired coverage level without it looking cakey or chalky.

Makeup wise I am wearing....

♥ Face:

No7 Airbrush Away Primer (my current fave primer!)

MAC concealer studio finish concealer in NC20
Estée Lauder Invisible Fluid Makeup in 2WN2
Sleek Makeup Face Contour Kit (dark shade to contour under cheekbones)
Benefit Posietint cheek/lips stain applied on my cheeks as a blush.

♥ Eyes:

Urban Decay Primer Potion

MAC Club eyeshadow

Estée Lauder Pure Black eyeliner (waterline and toplashline)

2True IncrediLash MascaraIn my books MAC Club is definitely my all-time-favourite eyeshadow!! It just has the most gorgeous duo chrome finish and effortlessly creates a two-toned smokey look!! You can view a video tutorial that I did using MAC Club eyeshadow here (link)

So what do you think of the new Estée Lauder Invisible Fluid Makeup...is this something you have read about and curious to try the 'see no makeup, feel no makeup' revolution for yourself? 

Invisible Fluid Makeup is available in 16 shades, 30ml for £27 at your local Estée Lauder counter or online at www.esteelauder.co.uk (where btw they currently have a offer to receive a free sample of their concealer & lipgloss duo with any foundation purchase!)