Yes, now there is a fragrance that won't just make you smell good, buying it should hopefully also make you feel good as TOUS has released a new fragrance that has created a union between beauty and sustainability.
For every bottle of the eco-chic TOUS H2O perfume sold, they have promised to donate a percentage of annual sales from the perfume towards water projects in countries where the non governmental organisation Oxfam is working. It is said that each bottle of perfume sold will allow Oxfam to provide 15 litres of water (that is enough for 10 days!!) to a person living in a situation where safe water is not easily accessible.
The fragrance actually reminds me of my teenage days when I used to wear 'Davidoff Cool Water'.
The fragrance is housed in a lovely glittering briolette-cut bottle which is made from 25% recycled material and it 100% recyclable. And the eco-fun doesn't stop there, even the handling of the fragrance and its packaging is carried out by the Arco Iris Foundation, a non-profit organisation working to integrate disabled people into society and the workforce. Plus all the cardboard used in the packaging is certified by the FSC and components of the fragrance are 'Ecocert' certified. So, all round, a great choice if you’re concerned about your impact on the environment.
This means you can now treat yourself to a lovely new fresh fragrance and feel great because you are doing your bit to to give back by helping Oxfam & the environment; a win-win situation I say! :)
So far TOUS has delivered on their promise by donating £132,000 to Intermon-Oxfam and they’re hoping to hit their target of £200,000. The fragrance comes in 30ml (£26), 50ml (£36) and 100ml (£46) bottles and is available at Debenhams nationwide and at the moment on sale online.
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